Building Long-Term Service Businesses in the UAE’s Fast, Contract-Driven Economy
Key Takeaways Building a long-term service business in the UAE’s contract-driven economy means resisting the pull of short-term, transactional thinking that the market encourages. Contracts are the mechanism, but relationships are the asset, sustainable growth comes from turning renewable contracts into lasting partnerships. Relationship-driven businesses enjoy higher retention, more referrals and greater pricing power than […]